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In her gripping psychological thriller Trick of the Dark Val McDermid puts the following into the mouth of one of the main characters, a most successful businesswoman:

“It always amazes me that so many people think it’s just enough to have an idea, without doing any work to underpin it. …  It’s the difference between being a good pub raconteur and a bestselling novelist. That difference is hard work.”

So says Val McDermid, author of over 30 books which have sold over 10 million copies (see http://www.valmcdermid.com/).  She should know!