Apparently EasyJet is placing thousands of children’s classics – selected for them by bestselling author Dame Jacqueline Wilson – on its planes throughout the summer holidays.
Their ‘flybraries’ initiative, in a deal with Penguin Puffin, includes Peter Pan, Alice’s Adventures in Wonderland, The Wizard of Oz and The Railway Children. ‘On selected flights we have put a Puffin Classic in the middle seatback pocket of every row’. The idea is that children can start reading the books on the flight and, after they land, download free samples of other classics to sample. Wilson’s own latest bestseller, Wave Me Goodbye, will also be available to download.
What a great idea. Well done EasyJet!